Hospitality
Marsa Hospitality Direct Booking Engine
A direct booking engine and loyalty program that flipped a hotel group's revenue mix away from costly OTA commissions.
The Challenge
Over 70% of bookings came through OTAs, eroding margins and giving Marsa no direct guest relationship.
Our Solution
We launched a fast, bilingual direct booking engine with a loyalty program and abandoned-booking recovery flows.
Key Features
- Bilingual direct booking engine
- Loyalty and rewards program
- Abandoned booking recovery
- Dynamic pricing rules
Gallery
Business Results
+55%
Direct bookings vs. OTA
$180K/yr
OTA commission savings
“Direct bookings overtook OTA bookings within six months of launching our new engine.”
Sara Al-Ghamdi
General Manager
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