Logistics
Masar Logistics: Cutting Fuel Costs 18% with Route Optimization
Live fleet tracking and dynamic routing turned a manual dispatch operation into a data-driven one.
Situation
Masar dispatched over 300 vehicles manually with static routes, leading to inflated fuel costs and unpredictable delivery windows customers complained about.
Approach
We delivered a live GPS fleet tracking dashboard with dynamic route optimization, plus a customer-facing tracking portal, over a six-month phased rollout.
Outcome
Fuel costs dropped 18% in the first quarter after rollout, and on-time delivery climbed to 96%, up from an estimated 78% before launch.
Key Metrics
-18%
Fuel cost reduction
96%
On-time delivery rate
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